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湘北初哥的Marathon日志

命运的沙场 无法取代

 
 
 

日志

 
 

今天“iSad”  

2011-10-07 23:59:51|  分类: Life |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

转载吧,也值得:

No.330 乔布斯,再见 - 麦烧 - 麦烧历险记
 
(图片来自于苹果官方网站www.apple.com)
我不是一位IT领域的记者,也不是一名忠实的果粉,对这种产品只是喜欢喜欢再喜欢,因为博客被推到了首页,所以我想摘录《浪潮之巅》一书中关于乔布斯和苹果公司的内容。这本书的作者吴军是一位专业人士,详细内容请看书的介绍。
1、苹果最初是便宜的低端品牌,现在成了高端的时尚品牌,这看似矛盾的两方面,通过苹果的创始人史蒂夫·乔布斯很好地结合了起来。
2、乔布斯可能是美国工程院唯一一个没有在大学读完一年书的院士。比尔·盖茨虽然没有大学毕业,毕竟正儿八经地上了两年。
3、以前的计算机字体很单调,乔布斯在设计苹果的麦金托仕(Macintosh)计算机时,一下子想到了当年漂亮的书法,为这种个人电脑设计了很漂亮的界面和字体。
4、一般的创业者30岁时还未必能创建自己的公司,乔布斯这一年已经被自己的公司开除了。事实上,乔布斯从Pixar挣到的钱比他从苹果挣的多。
5、1998年,苹果走投无路的董事会不得不把他们13年前赶走的乔布斯请回来,执掌“底下有个大洞的船”(乔布斯语)的苹果公司。在美国,董事会赶走一个公司创始人的情况虽然不常见,但还是发生过。但是,再把那个被赶走的创始人请回来执掌公司,不仅以前没有听说过,以后也很难再有。
6、苹果董事会起先对乔布斯的能力也没谱,便给了他一个临时CEO的职务,乔布斯也不在乎这个,他甚至答应一年只拿一块钱的工资,毕竟苹果公司是他的亲生儿子。
7、乔布斯看到了两点最重要的事实:第一,虽然已经有了不少播放器,但是做得都不好,尤其是在音乐数量多了以后,查找和管理都很难;第二,广大用户已经习惯戴着耳机从播放器中听歌而不是随身带着便携的CD唱机和几十张光盘。乔布斯决定开发被称为ipod的音乐和录像播放器。
8、从ipod在2001年一经推出,销售就突破一亿美元,2008年,销售额近80亿美元,占整个公司收入的四成。苹果公司的股票从2003年的最低点开始,至今已经涨了20倍。
9、从2004年到2006年,乔布斯和苹果都经历了两场大的劫难,但都奇迹般地生存下来。2004年,乔布斯患上癌症,医生估计他最多能活3至6个月。
10、智能手机最早的代表是加拿大的黑莓,接下来是诺基亚,它们的智能手机基本上还没有摆脱手机的框框,手机加上Email的功能,只比传统手机好用些,智能手机到了乔布斯手里,就完全不同了。它超出一个普通的手机加ipod播放器,它还具有一个完整的、联网的计算机和一般电视机的主要功能。
11、30年来,苹果公司经历了从波峰到低谷再回到浪潮之巅的过程。2010年,苹果公司的市值终于再次超过微软,成为全球最值钱的公司。苹果公司的兴衰和他的创始人的沉浮完全重合。苹果曾经到了被人遗忘的脚步,好在它像艺术家一般的创新的灵魂未死,并且在它的创始人再次归来之后,得到再生和升华。
No.330 乔布斯,再见 - 麦烧 - 麦烧历险记
 
(WIRED网站截屏,http://www.wired.com/,这家网站上列出了所有互联网老大们对Jobs的怀念)
在《去最幸福的四国找幸福》(也是我正在看的书)这本书里面,作者丹·比特纳依照美国国家地理协会的要求,去四个在不同地区幸福指数最高的国家寻找让这里的人感到幸福的原因。西半球地区的榜首不是美国、加拿大,而是一个警察经常被枪杀、路人遭遇抢劫都不会报警的国家──墨西哥。
在寻找幸福原因的过程中,丹·比特纳遇到了一位15岁名字叫阿拉亚的小女孩,她以奇迹般治愈他人的疾病而远近闻名,每天都有几百名希望获得健康的人聚集在她家附近。丹·比特纳本人自然不会去相信这其中会有非自然原因在起作用,小女孩告诉他,她只是用人们自己的信念治愈了他们自己,她只是帮助人们找到信念而已。
乔布斯是这样一位引导者,如果你真的能对苹果的产品有所了解的话,我们现在所使用的macbook、iphone、ipad、ipod,以及非常重要的iTunes和iTunes u,它们让技术不再只是技术,也不仅仅与时尚有关,而是和便捷、简单联系在一起。我妈妈现在每天都会用ipod玩游戏,我此时此刻正在macbook上码字,写字台上还放着ipad,我用它来看电子杂志,当然还有iphone。
你或许可能经常听到看到两句话,一句是“追随自己内心的声音”,反正这句话我经常听到,因为我有疑惑而向一位朋友诉说时,他就会说出这句,还有一句是“Stay Hungry. Stay Foolish.”这两句话都出自于乔布斯,后面这句是他于2005年在斯坦福说的,不过我并不喜欢后面这句话,它能让你保持谦恭,却也让你变得缺少自信。
他是一位帮助人们找到自己信念的人。
《纽约时报》这样评价他:his ability to blend product design and business market innovation by integrating consumer-oriented software, microelectronic components, industrial design and new business strategies in a way that has not been matched.
《经济学人》则说: in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media. The man who said in his youth that he wanted to “put a ding in the universe” did just that.
Bill Gates说:"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."
Apple,这家他创立的公司这样评价、缅怀。
No.330 乔布斯,再见 - 麦烧 - 麦烧历险记
 
下面是李开复对乔布斯的评价:乔布斯能够1)预测业界趋势,2)大胆使用最先进的技术,3)打造崭新的商业模式,4)凝聚一流人才,5)憧憬用户尚不自觉的需求,6)永不停息的自我超越,7)设计每个细节都近乎完美的产品,8)口若悬河地说服用户情不自禁地爱他的产品。一般能驾驭两三个上述点就可能很成功,但是乔布斯能做到8点。

 

Stay Hungry, Stay Foolish--2005斯坦福大学05年毕业演讲

斯蒂夫.保罗.乔布斯(Steve Paul Jobs,1955年2月24日出生-)是蘋果電腦的現任首席執行長(首席执行官)兼創辦人之一。同時也是Pixar動畫公司的董事長及首席執行長。这是他2005在斯坦福大学做的毕业演讲。。。很鼓舞人。。。也许精彩就在平实之间。。。

Thank you.
I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want to tell you three stories from my life. That's it. No big deal. Just  three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife -- except that when I popped out they decided at the last minute that they really wanted a girl.

So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy; do you want him?" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college. This was the start in my life.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.

So I decided to drop out and trust that it would all work out okay. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked far more interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned coke bottles for the five cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the "Mac" would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on that calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever -- because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.

My second story is about love and loss.

I was lucky -- I found what I loved to do early in life. Woz1 and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a two billion dollar company with over 4000 employees. We'd just released our finest creation -- the Macintosh -- a year earlier, and I had just turned 30.

And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. And so at 30, I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down -- that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me: I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, and I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometime life -- Sometimes life going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love.

And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking -- and don't settle. As with all matters of the heart, you'll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking -- don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I've looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for "prepare to die." It means to try and tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die.

Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It's Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma -- which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the "bibles" of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 60s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along. It was idealistic, overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I've always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.
Thank you all very much.

 译文如下:

今天,很荣幸来到各位从世界上最好的学校之一毕业的毕业典礼上。我从来没从大学毕业过,说实话,这是我离大学毕业最近的一刻。
今天,我只说三个故事,不谈大道理,三个故事就好。

第一个故事,是关于人生中的点点滴滴如何串连在一起。

我在里德学院(Reed College)待了六个月就办休学了。到我退学前,一共休学了十八个月。那么,我为什么休学?(听众笑)
这得从我出生前讲起。

我的亲生母亲当时是个研究生,年轻未婚妈妈,她决定让别人收养我。她强烈觉得应该让有大学毕业的人收养我,所以我出生时,她就准备让我被一对律师夫妇收养。但是这对夫妻到了最后一刻反悔了,他们想收养女孩。所以在等待收养名单上的一对夫妻,我的养父母,在一天半夜里接到一通电话,问他们「有一名意外出生的男孩,你们要认养他吗?」而他们的回答是「当然要」。后来,我的生母发现,我现在的妈妈从来没有大学毕业,我现在的爸爸则连高中毕业也没有。她拒绝在认养文件上做最后签字。直到几个月后,我的养父母保证将来一定会让我上大学,她的态度才软化。

十七年后,我上大学了。但是当时我无知地选了一所学费几乎跟史丹佛一样贵的大学(听众笑),我那工人阶级的父母将所有积蓄都花在我的学费上。六个月后,我看不出念这个书的价值何在。那时候,我不知道这辈子要干什么,也不知道念大学能对我有什么帮助,只知道我为了念这个书,花光了我父母这辈子的所有积蓄,所以我决定休学,相信船到桥头自然直。

当时这个决定看来相当可怕,可是现在看来,那是我这辈子做过最好的决定之一。(听众笑)
当我休学之后,我再也不用上我没兴趣的必修课,把时间拿去听那些我有兴趣的课。

这一点也不浪漫。我没有宿舍,所以我睡在友人家里的地板上,靠着回收可乐空罐的退费五分钱买吃的,每个星期天晚上得走七哩的路绕过大半个镇去印度教的Hare Krishna神庙吃顿好料,我喜欢Hare Krishna神庙的好料。

就这样追随我的好奇与直觉,大部分我所投入过的事务,后来看来都成了无比珍贵的经历(And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on)。举个例来说。

当时里德学院有着大概是全国最好的书写教育。校园内的每一张海报上,每个抽屉的标签上,都是美丽的手写字。因为我休学了,可以不照正常选课程序来,所以我跑去上书写课。我学了serif与sanserif字体,学到在不同字母组合间变更字间距,学到活字印刷伟大的地方。书写的美好、历史感与艺术感是科学所无法掌握的,我觉得这很迷人。

我没预期过学这些东西能在我生活中起些什么实际作用,不过十年后,当我在设计第一台麦金塔时,我想起了当时所学的东西,所以把这些东西都设计进了麦金塔里,这是第一台能印刷出漂亮东西的计算机。

如果我没沉溺于那样一门课里,麦金塔可能就不会有多重字体跟等比例间距字体了。又因为Windows抄袭了麦金塔的使用方式(听众鼓掌大笑),因此,如果当年我没有休学,没有去上那门书写课,大概所有的个人计算机都不会有这些东西,印不出现在我们看到的漂亮的字来了。当然,当我还在大学里时,不可能把这些点点滴滴预先串连在一起,但在十年后的今天回顾,一切就显得非常清楚。

我再说一次,你无法预先把点点滴滴串连起来;只有在未来回顾时,你才会明白那些点点滴滴是如何串在一起的(you can't connect the dots looking forward; you can only connect them looking backwards)。所以你得相信,眼前你经历的种种,将来多少会连结在一起。你得信任某个东西,直觉也好,命运也好,生命也好,或者因果报应。这种作法从来没让我失望,我的人生因此变得完全不同。(Jobs停下来喝水)

我的第二个故事,是有关爱与失去。

我很幸运-年轻时就发现自己爱做什么事。我二十岁时,跟Steve Wozniak在我爸妈的车库里开始了苹果计算机的事业。我们拼命工作,苹果计算机在十年间从一间车库里的两个小伙子扩展成了一家员工超过四千人、市价二十亿美金的公司,在那事件之前一年推出了我们最棒的作品-麦金塔计算机(Macintosh),那时我才刚迈入三十岁,然后我被解雇了。
我怎么会被自己创办的公司给解雇了?(听众笑)

嗯,当苹果计算机成长后,我请了一个我以为在经营公司上很有才干的家伙来,他在头几年也确实干得不错。可是我们对未来的愿景不同,最后只好分道扬镳,董事会站在他那边,就这样在我30岁的时候,公开把我给解雇了。我失去了整个生活的重心,我的人生就这样被摧毁。
有几个月,我不知道要做些什么。我觉得我令企业界的前辈们失望-我把他们交给我的接力棒弄丢了。我见了创办HP的David Packard跟创办Intel的Bob Noyce,跟他们说很抱歉我把事情给搞砸了。我成了公众眼中失败的示范,我甚至想要离开硅谷。

但是渐渐的,我发现,我还是喜爱那些我做过的事情,在苹果计算机中经历的那些事丝毫没有改变我爱做的事。虽然我被否定了,可是我还是爱做那些事情,所以我决定从头来过。

当时我没发现,但现在看来,被苹果计算机开除,是我所经历过最好的事情。成功的沉重被从头来过的轻松所取代,每件事情都不那么确定,让我自由进入这辈子最有创意的年代。

接下来五年,我开了一家叫做 NeXT的公司,又开一家叫做Pixar的公司,也跟后来的老婆(Laurene)谈起了恋爱。Pixar接着制作了世界上第一部全计算机动画电影,玩具总动员(Toy Story),现在是世界上最成功的动画制作公司(听众鼓掌大笑)。然后,苹果计算机买下了NeXT,我回到了苹果,我们在NeXT发展的技术成了苹果计算机后来复兴的核心部份。
我也有了个美妙的家庭。

我很确定,如果当年苹果计算机没开除我,就不会发生这些事情。这帖药很苦口,可是我想苹果计算机这个病人需要这帖药。有时候,人生会用砖头打你的头。不要丧失信心。我确信我爱我所做的事情,这就是这些年来支持我继续走下去的唯一理由(I'm convinced that the only thing that kept me going was that I loved what I did)。

你得找出你的最爱,工作上是如此,人生伴侣也是如此。
你的工作将占掉你人生的一大部分,唯一真正获得满足的方法就是做你相信是伟大的工作,而唯一做伟大工作的方法是爱你所做的事(And the only way to do great work is to love what you do)。

如果你还没找到这些事,继续找,别停顿。尽你全心全力,你知道你一定会找到。而且,如同任何伟大的事业,事情只会随着时间愈来愈好。所以,在你找到之前,继续找,别停顿。(听众鼓掌,Jobs喝水)

我的第三个故事,是关于死亡。

当我十七岁时,我读到一则格言,好像是「把每一天都当成生命中的最后一天,你就会轻松自在。(If you live each day as if it was your last, someday you'll most certainly be right)」(听众笑)

这对我影响深远,在过去33年里,我每天早上都会照镜子,自问:「如果今天是此生最后一日,我今天要做些什么?」每当我连续太多天都得到一个「没事做」的答案时,我就知道我必须有所改变了。

提醒自己快死了,是我在人生中面临重大决定时,所用过最重要的方法。因为几乎每件事-所有外界期望、所有的名声、所有对困窘或失败的恐惧-在面对死亡时,都消失了,只有最真实重要的东西才会留下(Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important)。提醒自己快死了,是我所知避免掉入畏惧失去的陷阱里最好的方法。人生不带来、死不带去,没理由不能顺心而为。

一年前,我被诊断出癌症。我在早上七点半作断层扫描,在胰脏清楚出现一个肿瘤,我连胰脏是什么都不知道。医生告诉我,那几乎可以确定是一种不治之症,预计我大概活不了三到六个月。医生建议我回家,好好跟亲人们聚一聚,这是医生对临终病人的标准建议。那代表你得试着在几个月内把你将来十年想跟小孩讲的话讲完。那代表你得把每件事情搞定,家人才会尽量轻松。那代表你得跟人说再见了。

我整天想着那个诊断结果,那天晚上做了一次切片,从喉咙伸入一个内视镜,穿过胃进到肠子,将探针伸进胰脏,取了一些肿瘤细胞出来。我打了镇静剂,不醒人事,但是我老婆在场。她后来跟我说,当医生们用显微镜看过那些细胞后,他们都哭了,因为那是非常少见的一种胰脏癌,可以用手术治好。所以我接受了手术,康复了。(听众鼓掌)

这是我最接近死亡的时候,我希望那会继续是未来几十年内最接近的一次。经历此事后,我可以比先前死亡只是纯粹想象时,要能更肯定地告诉你们下面这些:

没有人想死。即使那些想上天堂的人,也想活着上天堂。(听众笑)
但是死亡是我们共同的终点,没有人逃得过。这是注定的,因为死亡很可能就是生命中最棒的发明,是生命交替的媒介,送走老人们,给新生代开出道路。现在你们是新生代,但是不久的将来,你们也会逐渐变老,被送出人生的舞台。抱歉讲得这么戏剧化,但是这是真的。

你们的时间有限,所以不要浪费时间活在别人的生活里。不要被教条所局限--盲从教条就是活在别人思考结果里。不要让别人的意见淹没了你内在的心声。最重要的,拥有追随自己内心与直觉的勇气,你的内心与直觉多少已经知道你真正想要成为什么样的人(have the courage to follow your heart and intuition. They somehow already know what you truly want to become),任何其它事物都是次要的。(听众鼓掌)

在我年轻时,有本神奇的杂志叫做《Whole Earth Catalog》,当年这可是我们的经典读物。那是一位住在离这不远的Menlo Park的Stewart Brand发行的,他把杂志办得很有诗意。那是1960年代末期,个人计算机跟桌上出版还没出现,所有内容都是打字机、剪刀跟拍立得相机做出来的。杂志内容有点像印在纸上的平面Google,在Google出现之前35年就有了:这本杂志很理想主义,充满新奇工具与伟大的见解。

Stewart跟他的团队出版了好几期的《Whole Earth Catalog》,然后很自然的,最后出了停刊号。当时是1970年代中期,我正是你们现在这个年龄的时候。在停刊号的封底,有张清晨乡间小路的照片,那种你四处搭便车冒险旅行时会经过的乡间小路。

在照片下印了行小字:求知若饥,虚心若愚(Stay Hungry, Stay Foolish)。

那是他们亲笔写下的告别讯息,我总是以此自许。当你们毕业,展开新生活,我也以此祝福你们。

求知若饥,虚心若愚(Stay Hungry, Stay Foolish)。
非常谢谢大家。

 



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